Monite. Revenue doubled, with a smaller team.
Monite. Revenue doubled, with a smaller team.
An embedded finance API company had a pipeline that looked strong and wasn't. We audited every deal, rebuilt the team and pricing, and grew from the real numbers.
An embedded finance API company had a pipeline that looked strong and wasn't. We audited every deal, rebuilt the team and pricing, and grew from the real numbers.
[01] The situation
A pipeline built on paper. The real number was a fifth of the reported one.
A pipeline built on paper. The real number was a fifth of the reported one.
Starting ARR
$1.8M
Starting ARR
$1.8M
Pipeline
$10M reported
Under $2M real
Pipeline
$10M reported
Under $2M real
Quoting
5 days to send a quote
Quoting
5 days to send a quote
The team
7-person GTM team
A stalled U.S. launch
The team
7-person GTM team
A stalled U.S. launch
[02] What we changed
Fixed the foundation. Then built on it.
Fixed the foundation. Then built on it.
Team: 7 → 4
Every deal audited
Roles rebuilt
Team: 7 → 4
Every deal audited
Roles rebuilt
Pricing
$1 → $7–15 per user
Pricing
$1 → $7–15 per user
CRM
Salesforce → HubSpot
179,000 assets in 25 days
CRM
Salesforce → HubSpot
179,000 assets in 25 days
Marketing
Agency spend
$30K → $11K
Marketing
Agency spend
$30K → $11K
AI agents →
4 custom GTM agents
See how they work
AI agents →
4 custom GTM agents
See how they work
[03] Results
Smaller team. Bigger numbers.
Smaller team. Bigger numbers.
ARR
$1.8M → $3.6M
100% growth
ARR
$1.8M → $3.6M
100% growth
Pipeline
$1.5M → $11M
633% growth
Pipeline
$1.5M → $11M
633% growth
Sales cycle
168 → 39 days
77% shorter
Sales cycle
168 → 39 days
77% shorter
Collections
52% → 87%
Collections
52% → 87%
Exit →
Acquired by OakNorth
2026
Exit →
Acquired by OakNorth
2026