Marina Cove Cottage. A tired lake cottage, refaced and turned into a rental that books.
Marina Cove Cottage. A tired lake cottage, refaced and turned into a rental that books.
A facelift on an A-frame cottage at Lake Murray, South Carolina. New look inside and out, a retro camp-style brand, and a way to book direct. Now a successful short-term rental that sleeps eight.
A facelift on an A-frame cottage at Lake Murray, South Carolina. New look inside and out, a retro camp-style brand, and a way to book direct. Now a successful short-term rental that sleeps eight.
fig. — the house
fig. — the brand
lake murray · gilbert, sc
the front — fresh paint, new decks, red doors
kitchen + living, opened up and warmed up
new vanity, matte black, clean lines
the reason people book — Lake Murray at dusk
[01] The house
Good bones. Tired finishes. A great lake.
Good bones. Tired finishes. A great lake.
Where
Lake Murray,
Gilbert, South Carolina
Where
Lake Murray,
Gilbert, South Carolina
The house
A-frame cottage,
three bed, two bath
The house
A-frame cottage,
three bed, two bath
Outside
Three decks,
dock access close by
Outside
Three decks,
dock access close by
Sleeps
Eight guests
across six beds
Sleeps
Eight guests
across six beds
[02] What we did
A facelift, a brand and a way to book direct.
A facelift, a brand and a way to book direct.
Facelift
Refreshed inside
and out
Facelift
Refreshed inside
and out
Brand
Retro camp-style
wordmark and badge
Brand
Retro camp-style
wordmark and badge
Booking
A direct booking site
alongside Airbnb
Booking
A direct booking site
alongside Airbnb
Listing
Copy written for
the lake and its seasons
Listing
Copy written for
the lake and its seasons
[03] The result
A tired house turned into a rental that works.
A tired house turned into a rental that works.
Status
A successful
short-term rental
Status
A successful
short-term rental
Channels
Airbnb plus
direct bookings
Channels
Airbnb plus
direct bookings
Seasons
Summer boating to
fall football weekends
Seasons
Summer boating to
fall football weekends
Guests
Families and friends,
up to eight
Guests
Families and friends,
up to eight